Having been involved in Facebook for Business workshops recently I thought I was up to speed and understood all the great shortcuts, features and facilities available through Facebook to help grow your Fan base!
As such, I have recommended these features to workshop participants. I refer of course to the notorious Invite Friends and Tell your fans.
Lets start with Invite Friends – once you logon to your business account but before you click on the right hand link “Use Facebook as <your business name>”, below this link you will see an option Invite Friends – clicking this will allow you to cherry pick the friends in your personal account to invite to become fans
Tell your Fans, on the other hand, is located within the Edit Page section, under Resources. When you click on Tell your Fans you can upload a csv file (which you previously created from an external list of contacts, eg Outlook) and choose to tell each one in an email about your page.
Feedback from Facebook users implies that these features do not work – they allow you to go through the motions however they do not deliver! You are left with the impression that your friends and contacts have received your message recommending that they visit and Like your new page, but have chosen, for some reason, to simply ignore you!!
The more sensitive of us may find this a little bit hurtful!
So whats really going on?
Apparently Facebook have disabled these feature (why? they seem like really useful features to me) but have not removed the code on the front-end so we are all busy inviting, telling & suggesting, but getting nowhere!
So what can we do? There are 2 main options (undoubtedly many more, please feel free to add an appropriate comment)
1. Share – once you logon to your business page – but before you click on the right hand link “Use Facebook as <your business name>” – have a look at the options below your list of Likes in the left hand panel. One option is Share
Click on this and you have an option to post a message on either your own wall, a friends wall, to a group, on your own page or in a private message – lets focus on On a friends wall/in a private message.
In the resulting box, in the field Enter a friend’s name, enter a letter – all friends who start with that letter appear – you can then cherry-pick all the friends you want to post a message to
Write something – here you can say something like “The logo below leads to my new business page – click on it to go to the page – then click Like to become a Fan!”
Then click Share – the message will land on their wall/inbox for them to read and take the appropriate action
2. Use an App – you will have to search for an appropriate app for your requirements so I’ll just mention one here – “Invite Your Friends” adds a button to your business Facebook page – when you click on it you can then access a list of your personal friends, and can choose which ones you want to ask to Like your page – pretty much what the Invite Friends feature SHOULD do – its pretty nifty
So what’s your experience of expanding your Fan base & sharing your Facebook page with friends??!! All useful suggestions passed on to future workshop attendees, and credit given where due!!